Best Time to Send Emails for Higher Engagement

Choosing the best time and days to send emails isn’t a guessing game – it’s a strategic move that can transform your business.

By understanding when your audience is most active, and when they open their emails for leisure or professional purposes, you can supercharge your email marketing engagement.

Therefore, it is highly significant to know your audience and plan the day and time to send your email marketing campaigns. Get in touch with the Writing Center to assist you with your email marketing efforts. The two studies below unlock secrets to timing your email marketing for maximum results.

Neil Patel has conducted a study to measure the effectiveness of email marketing. He wanted to identify that factors that lead to higher open rates. Using data from 585 digital marketers, he found the following:

Days to Send Email:

The best day to send email is Wednesday.
Monday and Tuesday are the second and third best days to send emails.

Time to Send Email:

The best time to send emails is late morning and afternoon.

Email Subject Line:

Promotional subject lines works best.
A question in the subject line is the second best option.
Emoji’s on the subject line is least favorable.

Content Created with AI:

Content created by AI has higher chance of unsubscribing from email list.
Use human generated content for higher results.

Overall:

If your open rate is 20% or higher, you are doing a great job.

Get Response also studied 2.85 million emails in 2020 to identify the best time and days. Their study focused on geographical locations and found the following:

Globe:

The best time to send email:

4 am has 22.05% open rates
6 am has 3.24% click through rates

The best day to send email:

Friday has 20.58% open rates
Tuesday has 2.33% click through rates

US and Canada:

The best time to send an email

4 am has 22.20% open rates
6 am has 5.1% click through rates

The best day to send an email:

Friday has 20.42% open rates
Tuesday has 2.70% click through rates