Tag: New Zealand
-

Best Time to Send Emails for Higher Engagement
Choosing optimal days and times for email marketing significantly impacts engagement. Studies show that Wednesday and late morning are preferred for sending emails. Promotional subject lines boost open rates. Regional variations exist, with key times and days differing globally. Maintaining a 20% open rate indicates successful performance in email campaigns.
-

The Rise and Fall of Kodak: A Cautionary Tale
Kodak, once a dominant player in photography, failed to adapt to the digital age despite early warnings and its own invention of digital camera technology. Ignoring shifts in consumer preferences and technological advances led to sharp declines in sales, employees, and ultimately, bankruptcy in 2012, marking the end of a photographic era.

